AUREX

About Aurex Labs

Hi, I'm Trenton.

I've spent more than a decade in marketing: running it at fast-growing software companies, and helping small businesses with their websites and advertising. Today I lead AI and product work at a publicly traded company.

Aurex Labs is where I bring both to owner-run local businesses in Utah.

Why Aurex

Big-company playbooks, sized for a business where the owner answers the phone.

Fast-growing companies have marketing teams, tracking on every lead, and now AI built into how they work. Most owner-run local businesses have a website someone built years ago, a Google profile nobody updates, and ads they can't tell are working.

You don't need a six-person marketing team. You need the right website, a Google profile that's current, ads you can measure, and AI that takes the repetitive work off your office. That's what Aurex builds.

Experience

Where I've been

  1. Today

    Director of AI & Product

    A publicly traded company

    Putting AI to work inside a real business, across product and operations. The same tools I set up for Aurex clients.

  2. 2023 – 2026

    Head of Marketing

    Influencer marketing and social-commerce division of the same company

    Ran marketing for an agency-plus-software business inside a public company.

  3. 2021 – 2023

    Head of Marketing

    Clozd

    First marketing hire. Built the team and the positioning, research and content programs. Clozd raised a $52M Series A in 2022.

  4. 2019 – 2020

    Director of Marketing

    Blue Matador

    First marketing hire at a venture-backed software startup. Built the marketing stack, reporting and budget from scratch.

  5. 2013 – 2020

    Owner

    Glossy Grid

    Marketing consulting for small businesses: websites, branding, advertising and marketing automation for car dealerships, insurance agencies, law firms and startups.

  6. Earlier

    Sales development, then international marketing

    Instructure and DigiCert

    Led sales development and global marketing projects across nine regions at Instructure as it grew into a public company, then acquisition marketing at DigiCert.

  • Operating partner at Loyal Companies, a Utah private equity firm, since 2019
  • Taught content and social media marketing as an adjunct professor at Utah Valley University
Full history on LinkedIn →

How I work

Four promises I can keep.

You own everything.

Your domain, Google profile, ad accounts and AI tools stay in your name. I'm added as a manager, and I remove my access when we're done.

Honest numbers, no promises.

Nobody can guarantee rankings or call volume. I promise the work in writing and a plain monthly report on what it brought in.

Fixed prices, in writing.

You see the scope and the price on one page before any work starts.

You work with me.

Aurex is small on purpose. The person on your first call is the person doing the work.

Let's look at
your business.

20 minutes, free. I'll point out the first three fixes, whether or not you hire me.

See what Aurex does